How to deal with negative online reviews

How to deal with negative online reviews

Even the most successful businesses struggle with negative feedback. If you are faced with negative reviews, it is important to take a step back and analyze the review without reacting immediately.

Start by understanding what caused the negative review. Most often negative reviews are posted when a customer has a certain expectation that has not been met. In some cases, this may simply mean offering more information to a customer when a purchasing decision is made. For example, offering an accurate size guide or more product-related information. Additionally, when reading a review try to understand what form of compensation the customer is looking for when posting the review.

Secondly, negative reviews can highlight areas of weakness and help a business improve its products and services. Analyzing customer feedback can help businesses change to match their brand image and customer expectations.

Thirdly, customer reviews increase customer trust. Keep this in mind when addressing negative reviews as it will help to approach negative reviews with care and professionalism. When negative feedback is handled correctly, it can increase customer trust and build stronger relationships.

Private review websites such as, Tripadvisor, and Yelp have become a popular choice between customers and businesses as they offer both parties the ability to review and reply to a complaint with ease. These review websites offer notifications that help businesses track their reviews and replay to customers quickly. Faster response times can mean calmer customers who are less likely to post additional negative reviews.

Revdex is a new online business directory. Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews. Revdex tries to provide a positive experience both for consumers and businesses. Consumers can post negative business reviews and report online shopping scams.